The project supports the design and implementation of awareness-raising campaigns in collaboration with local advocacy groups and national agencies. These campaigns aim to inform citizens about the benefits of sustainable agro-products and promote climate-oriented, resilient, and green economic development.

In parallel, the project implements business case and demonstration projects that introduce climate-oriented, resilient, and green economic practices in agriculture and industry across the Eastern Partnership countries, with strong potential for replication and scaling along selected agro-value chains of fruits, berries, and nuts. These initiatives are carried out with selected farmers and businesses and integrate gender-transformative, biodiversity, innovation, and digitalisation aspects.